Post by abbey1227 on Apr 24, 2022 17:13:37 GMT
How many times or items can you recall being told one thing........only to later be told they were wrong? How often do they bother admitting it anymore?
The Vindication of Cheese, Butter, and Full-Fat Milk
Research has exonerated dairy fats as a cause of early death, but low-fat products continue to be misperceived as healthier.
The Atlantic James Hamblin
Research has exonerated dairy fats as a cause of early death, but low-fat products continue to be misperceived as healthier.
The Atlantic James Hamblin
getpocket.com/explore/item/the-vindication-of-cheese-butter-and-full-fat-milk?utm_source=pocket-newtab
As a young child I missed a question on a psychological test: “What comes in a bottle?”
The answer was supposed to be milk. I said beer.
Milk almost always came in cartons and plastic jugs, so I was right. But this isn’t about rehashing old grudges. I barely even think about it anymore! The point is that the test was a relic of a time before me, when milk did come in bottles. It arrived on doorsteps each morning, by the hand of some vanishing man. And just as such a world was alien to me as a kid, the current generation of small children might miss a similar question: “Where does milk come from?”
Many would likely answer almonds or beans or oats.
Indeed, the already booming nut-milk industry is projected to see continuous growth. Much of this is driven by beliefs about health, with ads claiming “dairy free” as a virtue that resonates for nebulous reasons—many stemming from an earlier scare over saturated fat—among consumers lactose intolerant and tolerant alike. The dairy industry is now scrambling to market milk to Millennial families, as the quintessential American-heartland beverage once thought of as necessary for all aspiring, straight-boned children has become widely seen as something to be avoided.
Should it be?
The answer was supposed to be milk. I said beer.
Milk almost always came in cartons and plastic jugs, so I was right. But this isn’t about rehashing old grudges. I barely even think about it anymore! The point is that the test was a relic of a time before me, when milk did come in bottles. It arrived on doorsteps each morning, by the hand of some vanishing man. And just as such a world was alien to me as a kid, the current generation of small children might miss a similar question: “Where does milk come from?”
Many would likely answer almonds or beans or oats.
Indeed, the already booming nut-milk industry is projected to see continuous growth. Much of this is driven by beliefs about health, with ads claiming “dairy free” as a virtue that resonates for nebulous reasons—many stemming from an earlier scare over saturated fat—among consumers lactose intolerant and tolerant alike. The dairy industry is now scrambling to market milk to Millennial families, as the quintessential American-heartland beverage once thought of as necessary for all aspiring, straight-boned children has become widely seen as something to be avoided.
Should it be?
It all happened quickly. In the 1990s, during the original “Got Milk?” campaign, it was plausible to look at a magazine, see supermodels with dairy-milk mustaches, and think little of it. Now many people would cry foul. With nut milks dominating the luxury café-grocery scenes frequented by celebrities, an image like that would surely elicit cries of disingenuousness: There’s no way you actually drink cow’s milk! And if you do, it’s probably skim or 2-percent milk, which leave no such thick mustache!
Difficult as it may be for Millennials to imagine, the average American in the 1970s drank about 30 gallons of milk a year. That’s now down to 18 gallons, according to the Department of Agriculture. And just as it appears that the long arc of American beverage consumption could bend fully away from the udder, new evidence is making it more apparent that the perceived health risks of dairy fats (which are mostly saturated) are less clear than many previously believed.
Difficult as it may be for Millennials to imagine, the average American in the 1970s drank about 30 gallons of milk a year. That’s now down to 18 gallons, according to the Department of Agriculture. And just as it appears that the long arc of American beverage consumption could bend fully away from the udder, new evidence is making it more apparent that the perceived health risks of dairy fats (which are mostly saturated) are less clear than many previously believed.
........................................... more thru the link
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