Post by Prometheus on Dec 22, 2020 2:40:21 GMT
关系
That's guanxi (gwahn-shee)
It means "relationship" and it's the life-blood of business (and just about everything else) in China.
OK. It's the life-blood of business everywhere, but as the concept is so tightly connected to "face" it deserves some special mention.
We all know the old saying, "It's not what you know but who you know." And getting to know those people requires understanding and skill... and money.
Building guanxi is sort of like growing an award-winning orchid or rose. You have to have the right soil (understanding). You have to know who is who and what they do. There's no sense planting when the soil is bereft of nutrients.
When talking with people, you have to use the "sunshine" of your words to properly cajole and politely defer.
And you have to sprinkle it with drops of money from time to time to ensure growth.
Money doesn't always have to be cash, but a hongbao (red envelope) stuffed with folding money never hurts (when done properly). Relationships can be cultivated by buying dinners or offering gifts of expensive* wines or cartons of cigarettes.
Dinners are an important part of building guanxi. They are NOT for discussing business, although you can discuss "problems" in certain markets. Everyone will understand that you have a proposal to alleviate the "problem" which you will want to discuss directly at the appropriate time... as long as the dinner goes well.
"Going well" is about showing interest in the other guests, deferring to the appropriate people in the room, drinking when bidden to drink, and having appropriately high-priced cigs to offer around the table. Dinner is about making friends even though everyone understands the undercurrent. You may have to go to several dinners and probably host a few before you ever get a chance to discuss your proposal in someone's office.
It's just "networking" on steroids, but as I said, guanxi and face are strongly related. Fuck up at a dinner and you will cause a huge loss of face for the host and the person that put you in touch with the host. Causing a rich businessman or government official to lose face can kill your potentially award-winning orchid before the bulb has had a chance to sprout.
However, tend your guanxi well and you will find yourself meeting all sorts of other influential people. This will be a costly endeavor, but the rewards can be vast both in monetary value as well as influence. Done right, people will be seeking you out and giving you "gifts" in order to gain access to your network.
* "Expensive" is relative to the position of the person you are dealing with. You don't give a $200 bottle of wine to a mid-level manager. You give him a $50 bottle for introducing you to his boss, to whom you give the $200 bottle as a thank you for meeting with you. You get the picture.
The same goes for cigs which are not uniformly priced here. You can buy a carton of cheap cigs (that taste like they were made with the leaving of a drying shed floor) for about $1.50, while other cigs can cost over $1,000 per carton. Spending about $30 on a carton is about the minimum for a guanxi gift.
The same goes for cigs which are not uniformly priced here. You can buy a carton of cheap cigs (that taste like they were made with the leaving of a drying shed floor) for about $1.50, while other cigs can cost over $1,000 per carton. Spending about $30 on a carton is about the minimum for a guanxi gift.
And don't gift too big too early. Your gifts are expected to rise in value as the relationship continues.